If Twitter is any indication, the “successful blogs” topic is a hot one at the moment. But, what would you consider to be a “successful blog”?
Most people connect “success” to “profit making” and if this is why you started a blog, then you have to start thinking of your blog as a business. If this is you, the best way to learn is to watch the pros and if you’re in South Africa, it’s wise to start looking for mentors at home.
You don’t have to look very hard to find some good quality South African Bloggers either. SA’s blogging trends are leaning towards the likes of Chicara (Lipgloss kisses), Luzanne (Pink Peonies), Irina (I’ll take it all), Glam Green Girl, Naeema (The Jam Jar), Charlene (Gee Whiskers), Bronwyn Hoedemaker (Mother City Mom), Laura Jane (Whimsy is forever) and many more young, energetic and fresh bloggers. These ladies have taken blogging to a whole new level and even if they’re not currently earning money from their sites, they’re definitely on their way to doing so.
On the other side of the blogging spectrum, bloggers like Sandile Nene, Leigh V D Berg, Anja Van der Spuy, Brett Robson and Bangers and Nash are very well known – there’s not a beauty person in SA who doesn’t know Leigh or a lifestyle blogger who doesn’t know Sandile and if you don’t know who Anja and Brett are – J’accuse!!! If you’re not already following them, you should definitely check them out. If nothing else, their posts WILL entertain you and you’ll get to learn a lot more about blogging and how to do it.
In a different place in the bloggersphere are bloggers like Heather De Bruin (Femme Lifestyle), Rushda (Rube’s Closet), Jennifer Moss (Pinkerjen), Coral (Cupcakemummy), Namreen (Life and times of fireflies), Charlene (Pretty Please Charlie), Michelle Roberts (Ordinary Misfit), Lisa-Jade (Life like Mine), Lauren Groenewald (Lipglossed Ninja), Lydia (GreenLydia) and others, who, with their own impressive following, are doing things their way. They have found their niche and people respond positively to this. A good example would be Jennifer’s funny vlogs and just in general, her awesome personality and how she loves beauty products. Michelle has the talent of transforming nails into works of art.
Every blogger has something special to offer and each of them has the potential to “make it big”. The definition of “Making it big”, however, depends on each of the bloggers. Too much focus is on “fame and fortune” and too little focus on the “why do you blog” part. When blogging becomes a chore or “not that much fun anymore”, you might want to rethink your definition of “making it big”.
Why do you blog?